Our Story

Big enough to make a difference, small enough

to care.

In 2006, armed with passion and determination, we took a leap of faith and founded Choice Building Products from our home garage in Innaloo, Western Australia.
What began as a family venture quickly evolved into something greater. Our commitment to delivering cost-effective, high-quality building materials and exceptional service to the WA market, helped us grow into a leading importer and distributor of innovative products across the state - from drywall steel framing systems, insulation, timber and Gypsum plasters to our exclusive range of decorative finishes.
As a family-owned business, our values are built on trust, reliability, and shared success. We view our employees, suppliers, and customers as integral partners, believing that success is achieved when everyone prospers. For us, it's never just about making a sale - it’s about ensuring the products we provide stand up to the demands of the job, and that our team is empowered to offer the highest level of service.

Our growth has been powered by continuous investments in inventory, staff development, efficient systems, and research and development. This ensures we consistently offer top-quality products at competitive prices, deliver outstanding service, and stay true to our original vision. Our success reflects not just our hard work but the trust and loyalty of those we serve.

Rachel & Matt Green

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